Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
2 minutos de lectura
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
GAT EXPO CARTAGENA DE INDIAS 2024
09 de April 2024
Gaming Overview in Peru at GAT Expo: challenges and opportunities in times of change
(Cartagena de Indias, SoloAzar Exclusive) - "Gaming market in Peru, physical casinos and the impact of online gaming regulation" was the main topic of the Peru Panel, during the Conferences organised at the GAT EXPO, held in Colombia, on 9, 10 and 11 April. In this session, experts in regulation, operations and compliance explored the trajectory of the gaming industry in that country, analysing its transformation over time.
Thursday 02 May 2024 / 12:00
AI: The new ace in the hole for the games of chance industry
(Cartagena, Exclusive SoloAzar).- One of the conferences held within the recent GAT EXPO, brings to the table a topic that is on everyone's lips: Artificial Intelligence (AI). This year, the panel entitled “Artificial Intelligence in the Entertainment Industry” was held with the presence of prominent experts from Latin America.
Tuesday 30 Apr 2024 / 12:00
Why to invest in Paraguay?
(Cartagena de Indias, Exclusive SoloAzar) - During the conferences organised at the GAT EXPO 2024 fair, Dr. Carlos Augusto Liseras Osorio, president of the National Gaming Commission, (CONAJZAR, in its original) asked this tacit question, to highlight the advantages and benefits of investing in the Republic of Paraguay, and also notifying the audience about the upcoming tenders for 7 land-based casinos in that country.
Monday 29 Apr 2024 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.